Author: Site Editor Publish Time: 2018-03-19 Origin: Site
On March 19, 2018, we had the honor to invite Mr. Li Dagang, the independant director of the company, to give a lively practical training course on marketing and business management for all sales personnel and management cadres of NAR.
Mr. Li Dagang has successively served as the global vice president and general manager of Greater China, vice president of Avery's Asia Pacific headquarters (Hong Kong) and vice president and general manager of SIAI (China) packaging materials Co., Ltd.
In this training and sharing, Mr. Li, with his rich experience and management experience, tells us about the role that sales personnel should play between the company and customers, and teaches practical tools and methods.
Sales is a bridge between the company, customers and the market. In addition to learning to use tools and methods correctly to collect information, classify, count and analyze the information systematically, the sales staff should also know the quality department, product using department and product user of the customer, and on this basis, they should output the product using methods, bring interactive value to the customer and generate interactive contact.
To be a sale that can bring "value" to customers. Business people need to have the ability to "solve most basic use problems for customers on site". Technical personnel regularly summarize, analyze and train customer complaints, so as to improve the ability of sales personnel to solve problems, so as to improve the convenience of customer product use. At the same time, the sales personnel should also constantly improve themselves. As a customer's boss, they are willing to have a long talk with you. The sales personnel of the customer are willing to communicate with you. The purchasing and production personnel of the customer are willing to consult you.
Fully and correctly understand the company's sales policy, and fully implement it in the communication with customers. The quality of the salesperson represents the quality of the company, and the quality of the salesperson represents the quality of the company. The communication with customers needs to be meticulous and flexible, but the position must be firm, and the implementation must be confident, because the company's sales policy must be to achieve win-win with customers and the market.
Continuously improve customer satisfaction and product management. Product management is a long-term and repeat work, which should be summarized and updated regularly. Simplifying the standard product categories can make the company better serve the real customers, and also help to discover the needs of products and the development of new products, so as to improve the company's efficiency.
Chairman You Aiguo and independent director Li Dagang
During the meeting, his colleagues actively participated in the interaction and put forward various of problems encountered during work. Mr. Li Dagang answered them one by one and gave suggestions. At last, Chairman You Aiguo expressed sincere thanks to Mr. Li Dagang for his selfless sharing on behalf of all his colleagues, and asked all departments to resume their work in combination with the training content, analyze, discover and solve problems in combination with data, so as to realize improvement to themselves.
On November 30, 2024, the term of office of the first rotating president of NAR expired. Through the joint efforts of the rotating president and the rotating committee, various business tasks were successfully completed, ensuring the stable daily operation of the company.
Recently, led by Professor Shi Zhanzhong from Antai College of Management at Shanghai Jiao Tong University, the Antai Digital Economy Industry Community Class of Jiao Tong University visited NAR for study and learning. They aimed to gain a deeper understanding of the company's digital transformation
On November 20, 2024, a delegation of five leaders, including Tian Xinmin, Deputy Dean of the Antai College of Economics and Management at Shanghai Jiao Tong University, Deputy Dean of the Industry Research Institute, and Executive Dean of the Shenzhen Research Institute, as well as Jiang Xuesong, S
On November 16, 2024, the 14th Nar Sports Meet, themed “Transcending Self, Building Dreams for the Future,” concluded successfully. As an activity deeply loved by Nar employees, the sports meet has gradually become an indispensable tradition, not only enriching the employees’ leisure life but also a
From November 7th to 10th, 2024, the four-day 2024 Bangkok AD & Sign EXPO came to a successful close. As one of the most authoritative industry exhibitions in the region, it attracted many industry leaders and professionals from across Southeast Asia. This was the first time the Thai NAR team had in