Author: Site Editor Publish Time: 2023-07-13 Origin: Site
NAR signed a strategic cooperation memorandum with BASF China (hereinafter referred to as BASF). This cooperation is aimed at promoting in-depth cooperation between upstream and downstream industries, giving full play to the innovative ability of enterprises, market-oriented, promoting collaborative innovation, promoting green value chain, and jointly helping China's vehicle wrapping film industry. At present, NAR is one of the largest customers of Kayon New Materials in China who use BASF TPU materials to prepare the original film of vehicle wrapping.
According to the agreement, both parties will establish a strategic partnership to jointly promote the application of Thermoplastic polyurethane in the clothing industry. BASF will develop corresponding market-oriented products according to NAR's application experience and needs in the downstream. NAR will develop products based on material characteristics and be responsible for putting them into the market.
Dr. Zhuang Wei, Director of Industrial Products Business Management in Greater China of BASF Characteristic Materials Department, introduced the material characteristics and core technology of BASF Thermoplastic polyurethane. He said that BASF is committed to the research and development of Thermoplastic polyurethane materials, especially the research of TPU materials in the vehicle wrapping industry. We hope to work closely with manufacturers of vehicle film such as NAR to promote the innovation of materials in the vehicle wrapping industry in an all-round way from industry awareness to application research and development.
As an innovative technology enterprise, NAR focuses on the research and development of products, processes, and materials, providing overall solutions for the automotive and vehicle wrapping industry. Therefore, we are very happy to cooperate with BASF, a leading material supplier in the industry, and use its high-performance materials and manufacturing processes to escort our end products and solutions. The establishment of strategic cooperation relationship with BASF aims to strengthen scientific and technological innovation cooperation, jointly support the healthy and stable development of the vehicle wrapping industry, and open a future of joint cooperation for both sides.
From September 24th to 26th, 2024, the Sign and Graphic Imaging Dubai (SGI Dubai) expo concluded successfully at the Dubai World Trade Centre in the UAE. As a renowned trade show in the Middle East, the event drew numerous industry elites and global professionals to discuss the latest technologies a
From September 19 to 21, 2024, the 24th Shanghai International Advertising Exhibition (SIGN CHINA) was held successfully over a span of three days at the Shanghai New International Expo Center. As one of the industry's trendsetters, the exhibition attracted numerous domestic and international compan
From September 5 to 6, 2024, the 11th China Public Transport Advertising Trend Forum concluded in Qingdao, Shandong. The INFLEX team, under NAR, showcased their core products at this grand event, joining industry elites from all over the country to discuss the theme "Leading New Changes, Energizing
Under the blazing summer sun and intense heat, the 2024 management trainees of NAR arrived as scheduled. Thanks to an inclusive talent strategy, the number of trainees has reached a new peak this year, injecting fresh energy and passion into the business, research, production, and digital department
On May 31, 2024, after extensive deliberation among the management team, the long-anticipated rotating presidency mechanism finally emerged. The company reached a consensus and passed a resolution to implement this innovative reform. The first rotating president and co-rotating president have been a