English 
Author: Site Editor Publish Time: 2026-03-04 Origin: Site
The 2026 Shanghai APPPEXPO kicked off on March 4 at the National Exhibition and Convention Center. Under the theme "Product Excellence," NAR took center stage with its core divisionsdigital printing materials and automotive functional films, alongside magnetic materials, release materials and home decoration materials sectors. Presenting a range of innovative and practical products, the company drew significant attention with its technological expertise and market insight.
The digital printing materials division closely followed the "Product Excellence" concept, precisely addressing industry trends and diverse market demands. The newly launched flexible non-PVC self-adhesive vinyl represents an upgrade in eco-friendly materials. It is not only a tangible outcome of our philosophy of 'innovation drives the industry, product is king,' but also a vivid response to our vision of creating a better life. Targeting specific scenario-based needs, it launched multiple innovative solutions suitable for special applications such as parcel lockers, bus body advertisements, rough indoor/outdoor surfaces, and both flat and transparent media—refining product applications and breaking traditional limits. Collaborating with the automotive functional film division, it also introduced vehicle wrapping solutions, offering both high-grade PVC and printable TPU options. These products feature excellent weather resistance, stretchability, and color expression while meeting environmental standards, providing reliable solutions for vehicle advertising and personalization. Additionally, the inclusion of release materials, magnetic materials, and decorative materials greatly enriched product choices, fully demonstrating NAR’s capability to deliver comprehensive solutions to customers.
The rich product lineup and excellent display attracted numerous industry professionals and partners to the booth for discussions and inquiries. The NAR team, adhering to a professional and pragmatic attitude, meticulously addressed relevant questions and engaged in in-depth discussions on industry trends and evolving market demands. With comprehensive solutions and efficient communication, they earned widespread recognition and positive feedback from visitors.
We uphold the principles that innovation drives our industry, product is king, and service to our partners worldwide is our commitment. We sincerely invite all industry colleagues to visit our booth at 7.2H A0258 during the exhibition. We look forward to experiencing our products firsthand and discussing future development together. Let us join hands, with innovation as our bond, to empower better life and collectively build the future of the industry.
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