Earn what you deserve – NAR launches a full-category empowerment system to drive dealer efficiency.

On August 16, NAR's Digital Printing Materials Division unveiled a new dealer support strategy titled "Full-Category Empowerment, High-Efficiency Operations" at its national dealer summit and 10th listing anniversary celebration. Aimed at addressing key industry pain points, the strategy outlines how NAR will streamline product portfolios, integrate supply chains, and deploy digital tools to reduce burdens, boost efficiency, and help dealers expand their markets.

Efficiency and risk control are now the key to dealer survival.

Yao Hua, Product Director at NAR, observed that today's advertising market demands are customized, diversified, and high-frequency, with client needs becoming too complex for any single product to cover all scenarios. Dealers thus invest significant effort in product selection, price comparison, order follow‑up, and after‑sales support. At the same time, operational difficulties are mounting—inventory and capital pressures remain high, fragmented procurement leads to disorganized stock, slow turnover, and tied‑up funds, while staff are bogged down in routine tasks. In an intensely competitive environment, delivery speed, customer responsiveness, inventory turnover, and capital risk determine dealer survival. Often, apparent profits end up trapped in slow‑moving inventory or receivables, with risks lingering over the long term.

Full-Category Empowerment – Let Dealers Travel Light

Facing these multiple pain points, Yao Hua gave a clear answer: dealers don’t need more suppliers – they need a stronger partner.

Built on this industry insight, NAR's full‑category empowerment leverages its core strengths in brand, quality, supply chain, and digitalization to drive down operating costs. It delivers three key benefits: cost reduction through one‑stop procurement that cuts labor, management, and purchasing expenses; inventory optimization with stable stock and rapid fulfillment for urgent orders, freeing up working capital; and efficiency gains via a dedicated mini‑app for one‑click ordering, unified delivery, and end‑to‑end transparency, accelerating customer response.

Drawing on over 20 years of experience, NAR has integrated 30+ product lines—including body films, magnetic materials, backlit films, static cling films, and decorative films—into a comprehensive product matrix that covers diverse end‑market needs.

Meanwhile, NAR’s strong brand reputation provides powerful backing for dealers in end‑user sales. With unified strict quality standards and a standardized after‑sales support system, it effectively reduces the risks of product trial‑and‑error and customer complaints, enabling all partners to operate with less burden and achieve efficient operations with steady profit growth.

NAR Smart Platform – Making Procurement Simple and Efficient

How to make empowerment truly happen? NAR’s dedicated smart platform provides the answer. It connects the entire procurement chain and digitizes the whole process.

The smart platform streamlines product searches with a centralized display, real‑time new‑product updates, and market intelligence—no more scattered price inquiries. It enables one‑click ordering, eliminating multiple rounds of communication and manual order tracking, with full transparency on order fulfillment and logistics. New product promotions are instantly pushed to dealers, helping partners capture market opportunities quickly. Time once spent on purchasing, reconciliation, and inventory transfers is now freed up for customer acquisition and end‑user service—truly allowing partners to worry less about supply and focus more on market development.

NAR’s full‑category empowerment is not merely about expanding product offerings—it leverages supply chain integration and digital tools to build a mutually beneficial partnership with dealers. The goal is simple: help dealers spend less time sourcing products and more time serving customers. Going forward, NAR will continue to enhance its product portfolio and digital services, forgoing margin differentials during the expansion phase to uphold its core value of "altruism"—supporting partners in capturing the profits they truly deserve. Together with all dealers, NAR aims to cut costs, boost efficiency, and grow steadily, ushering in a new chapter for the industry.

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