Gather strength for a new upgrade and empower a new strategic journey

At the critical juncture of launching its new strategy, NAR has anchored itself to its long-term development strategy, clearly defining its core positioning as "Global leader in high-tech films solutions." The company has outlined a business stratification approach of "stabilizing profits in foundational businesses, accelerating growth in expanding businesses, and nurturing opportunities in seed businesses." It emphasizes five supporting pillars: product power, organizational power, systemic power, intelligent manufacturing power, and cultural power, with cultural drive serving as the fundamental guarantee for strategy execution. To realize the vision of building a nimble century enterprise, the company has systematically reviewed and upgraded its accumulated cultural principles, establishing a corporate culture system that is highly aligned with its strategy. This aims to energize the organization through the power of culture and inject a robust core drive for the company’s high-quality development.

The company has refined its mission of "Empowered with technology innovation, create better life", its vision of "Global leader in high-tech films solutions and be a nimble century enterprise", and its enterprise value of "Integrity, Altruism, Innovation, Dedication". It has further clarified its adherence to the operation aim of "Full heart to service and integrity to the whole world".

Guided by the goal of becoming "global leader," "innovation" drives technological breakthroughs, broadening and deepening the field of precision coating materials technology and enabling the company to achieve leadership in fields such as digital printing materials, automotive functional films, and electronic optical films. The "altruistic" philosophy deeply aligns with the positioning of a "solutions provider," pushing teams to shift from "product sales" to "customer value creation," and achieving mutual growth and success with clients through a "product + service" model. Meanwhile, the vision of "a nimble century enterprise" guides the enterprise to focus on its core strengths and solidify its foundation.

Meanwhile, the company has established a "unity of knowledge and action" operational path. At the awareness level, mandatory onboarding courses, regular retraining, and cultural concept testing ensure that the mission, vision, and values are deeply ingrained. At the execution level, a "NAR Strivers" honor system links cultural practice with compensation, equity incentives, and promotion mechanisms, using institutional safeguards to drive implementation and energize the organization. Innovation is strongly promoted, with a focus on "customer-centricity" in product, service, and management practices. Culture is integrated into daily management scenarios such as morning meetings and decision-making analyses—for instance, prioritizing "whether it benefits the customer" as a criterion for issue analysis. Cultural adherence is incorporated into behavioral assessments, transforming cultural concepts into tangible actions.

The vitality of culture lies in its dynamic evolution. Moving forward, Nar will keep pace with the times, continuously refine case studies of cultural practices in response to changes in the industry environment, and update the interpretation of cultural connotations. This ensures that the culture remains fully aligned with strategic objectives, allowing the vivid stories of employees living the culture to build the foundation for the company's development.

This corporate culture upgrading marks a significant milestone in the strategic launch phase of NAR Standing at this new starting point, NAR will take culture as the link to unite the consensus of all employees, drive product innovation through "empowered with technology innovation", and win market trust with "full heart to service". It will continue to deepen its presence in the field of precision coating materials, steadily advancing toward the goal of "global leader and a century enterprise". While creating value for customers and contributing to the industry, NAR will inject its vitality into the pursuit of a better life!

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